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List Price: $117.20Amazon.com's Price: $94.52
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Binding: Hardcover
EAN: 9780135139288
Edition: 5
ISBN: 0135139287
Item Dimensions: 1191016313830
Label: Prentice Hall
Languages: EnglishUnknownEnglishOriginal LanguageEnglishPublished
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 656
Publication Date: April 07, 2008
Publisher: Prentice Hall
Studio: Prentice Hall
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Editorial Review:
Product Description:
Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.
Average Rating: none
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