Advertising and Integrated Brand Promotion

Binding: Hardcover
EAN: 9780538473323
Edition: 6
ISBN: 0538473320
Item Dimensions:1311115412848
Label: South-Western College Pub
Languages:EnglishUnknownEnglishOriginal LanguageEnglishPublished
Manufacturer: South-Western College Pub
Number Of Items: 1
Number Of Pages: 736
Publication Date: February 16, 2011
Publisher: South-Western College Pub
Studio: South-Western College Pub

---

Related Items:

• Consumer Behavior, Ninth Edition
• Practice of Public Relations, The (11th Edition)
• Campaign Planner for Integrated Brand Communications
• Retailing Management
• Intro Stats (3rd Edition)
• see more

Alternate Versions: Click to Display

Browse for similar items by category: Click to Display

---

Editorial Review:

Product Description:
O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

---

Books

Kindle Fire, Full Color 7" Multi-touch Display, Wi-Fi In association with amazon.com Product price accurate as of 02/23/2012 04:51 EST and is subject to change. $199.00