Ben & Jerry's Double-Dip: How to Run a Values-Led Business and Make Money, Too

Binding: Paperback
EAN: 9780684838557
ISBN: 0684838559
Item Dimensions:8293677618
Label: Simon & Schuster
Languages:EnglishUnknownEnglishOriginal LanguageEnglishPublished
Manufacturer: Simon & Schuster
Number Of Items: 1
Number Of Pages: 304
Publication Date: May 13, 1998
Publisher: Simon & Schuster
Release Date: May 13, 1998
Studio: Simon & Schuster

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Editorial Review:

Product Description:
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

• How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
• Practical advice on everything -- from hiring employees to choosing suppliers
• Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

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