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Catering: A Guide to Managing a Successful Business Operation

by: Bruce Mattel, The Culinary Institute of America

 : Catering: A Guide to Managing a Successful Business Operation

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Binding: Hardcover
EAN: 9780764557989
Edition: 1
ISBN: 076455798X
Item Dimensions:120930210760
Label: Wiley
Languages:EnglishUnknownEnglishOriginal LanguageEnglishPublished
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 368
Publication Date: February 26, 2008
Publisher: Wiley
Studio: Wiley




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Editorial Review:

Product Description:
In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, it provides detailed guidance on every aspect of the catering business, showing operators how to troubleshoot and creatively solve problems. Illustrated throughout with 50 photographs and 30 black-and-white illustrations, Catering is an indispensable guide for anyone who wants to succeed in this highly competitive field.



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