PROMO (with Marketing CourseMate with eBook Printed Access Card)

Binding: Paperback
EAN: 9781111826116
Edition: 1
ISBN: 1111826110
Item Dimensions:701050185840
Label: South-Western College Pub
Languages:EnglishUnknownEnglishOriginal LanguageEnglishPublished
Manufacturer: South-Western College Pub
Number Of Items: 1
Number Of Pages: 368
Publication Date: March 21, 2011
Publisher: South-Western College Pub
Studio: South-Western College Pub

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Editorial Review:

Product Description:
Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

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Kindle Fire, Full Color 7" Multi-touch Display, Wi-Fi In association with amazon.com Product price accurate as of 02/23/2012 04:51 EST and is subject to change. $199.00